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PHP微信商城系统

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C/C++ 微信 php商城 3995 次浏览

“移动互联网到来即将到来,微信是移动互联网入口,”是前两年比较火的说法。到今天,是真正的移动互联网时代。我们的很多客户已经从之前的犹豫、观望,到现在无从下手,已经迟了一步。

 

互联网Pc端现状;已经被京东、淘宝、天猫、1号店等巨头占领,普通商家只能借助这些平台,通过交付保证金入驻、砸钱在品台做广告买流量实现线上交易(没有前两年好做了)。没有大的资金、资源、实力、想自己搭建平台几乎成为不可能,但是针对个别细分行业还有一定发展空间、主要代替传统论坛、行业门户网站,但是也必须配合移动端才有机会在互联网行业立足。

 

移动端互联网入口有限,目前主要局限于微信入口、APP、或者移动端网页版。APP由于成本高、推广难度大等原因;中小企业很难通过APP找到头破口。只有大型企业、或者在某个细分领域有好的模式,借助风投才有可能占领市场。部分企业前期通过微信平台发展用户,通过微信公众平台这块试验田,检测自己的模式是否可行;如果可以,后期会考虑开发APP。

 

 因此,微信公众号和小程序将是目前大量中小企业移动互联网转型的最佳渠道。

 

微信公众号前景分析 crmeb

 

微信公众号优势;

1、开发成本低。

2、可以通过微信9亿用户群体,借助微信社交属性,推广速度快。

3、可以实现APP 80%以上的功能。

 

互联网产品主要实现两个目的;

1、做用户。

2、做销量。

第一个是第二个的基础,当然在第一个满足的情况下,就不一定必须通过第二个产品销售来盈利;只要有粉丝,产生盈利的渠道有很多,例如:广告、做别人的产品、做会员等多种渠道。

 

微信开发主要模式:

1、做内容。

2、做商城。

3、做平台。

从1到3难度以此增大,但是如果实现目标,回报也会以此增大。

 

微信商城的未来前景;

未来的移动互联网发展方向不再是大平台模式;例如:京东、淘宝、美团、58这种模式。互联网行业只有第一第二,不会有第三第四。第三第四的要么死掉,要么被吃掉。并且大平台模式也有一定弊端,物流成本高、大量失业、拼价格、品质没保证、复购率低(同时会导致商家服务差)。

 

所以未来移动互联网方向将转化为社区型、群体型、圈子型。每个人都有自己的圈子,每个人都代表着公司从事着某种产品、或服务的销售。圈子型经济将在信息流足够大的时候产生。例如,一个公司只维护固定的群体客户、固定范围的客户,提供更加优质的产品、更有品质的服务。一个企业在想通过移动互联网发展,只能借助平台或做自己的平台,来维护、服务客户。借助别人的平台(例如:美团、淘宝)没有核心数据、复购率低,所以微信绝对是不二选择。

 

微信商城;

微信商城将是未来两年互联网技术外包企业的必争之地。开发微信商城客户的两种情况;

1、客户有线下实体做支持,微信商城主要作用是将线下客户引导至线上,产生线上消费及客户在线维护。商城就必须要有会员管理功能(客服消费行为分析、客户筛选、复购率等)和会员激励功能,例如:积分、优惠券等。

 2、客户没有实体,单想通过微信商城开展业务就必须携带营销功能,例如:分销、秒杀、拼团等功能。

 

 CRMEB系统是一套集客户关系管理+营销电商系统,能够真正帮助企业通过系统进行客户管理、统计、分析,根据分析结果及时采取实施有效的营销活动,激活沉睡客户达成在线交易。Crmeb系统能够帮助中小企业快速实现互联网转型,让互联网产品真正做到能落地,能运用、能帮助企业产生效益、更贴近用户需求的产品。

 

(文章出自:www.crmeb.com   转载请标明出处)

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